Friday, February 20, 2009

The Insiders “Key” to Vehicle Tracking!

Copy writing for beginners!

Want to be a copywriter do you? Do you think it’s easy? Just put down the thousands of weird voices in your head on a piece of paper and you’re done? Will someone actually pay you for the stuff you’ve written down? It’s really not as easy as it sounds.

Online copy writing!
I thought I was a good copywriter, or just a good writer, anyway people told me I was good and they kept hiring me. But the real world came knocking with the advent of the Internet, when I had to submit a VIRAL article. Ignorant fool that I was at that time, I proudly submitted an article on Viruses and the diseases they cause on the human body. You can laugh all you want but the Internet woke me up to the low down of interesting writing. The main point being KISS (KEEP it SHORT and SWEET.)

So here are a few tips for beginners learnt the hard way,
1. Write for the people who will be reading the site. Most people have a short attention span and just skim copy, picking up important points and letting the remaining just swim past. Catch their attention with a good idea or tip.
2. One or two people who surf the net will be really methodical. They’ll ask questions and know the site probably better than you. For such people write a detailed copy but with lists, numberings and easy references for the information.
3. Some people love testimonials so keep a few ready for credibility. Don’t over hype products to the extent of brainwashing.
4. Focus on the consumer. You are trying to give him something either knowledge or information about a new product or anything but try to keep it interesting and don’t bore him to death.
5. Identify keywords and key phrases and include them in your copy. Ok key word optimizations is a little difficult to the beginner but suffice to say if you want to promote a special product then make sure the word is repeated sufficiently in the copy so as to catch the search engines attention.
6. And remember the more original the copy the better the hits on you content, at your site. Cut, paste, copy is useless, uninformative and liable to prosecution as plagiarism. Write your own ideas or don’t write at all!

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